This week, Ryan sits down with Rutger Rosenborg, the Digital Strategy Lead for Chartmetric, a platform that offers data analytics services for music industry stakeholders. Ryan and Rutger talk about data insights that should guide artists in using social media platforms like TikTok and Instagram effectively. Rutger also talks about what data points artists should be looking at to measure their career success and how artists can use data for effective goal setting. Be sure to check out Chartmetric’s “How Music Charts” podcast (hosted by Rutger and former BTB guest Jason Joven) on all major podcast platforms and find out more about our guest’s work by visiting www.chartmetric.com.